How Social Media Can Influence Candidate Decision Making

How Social Media Can Influence Candidate Decision Making - Expert Staffing

While hiring professionals regularly discuss how applicants need to be mindful of what they post on social media, one topic that needs greater dialogue is how companies need to consider what they post on social media. 

When it comes to companies being mindful about what they post on social media, it often is all about keeping to their brand’s messaging. While this is a solid approach, companies must also consider how their social media activity speaks regarding recruiting. 

The Power of Social Media in Recruiting

Priorities on Social Media Have Changed

In the first year of social media, companies aimed more at driving business than attracting talented candidates. Nowadays, recruiting can and should be one of the main focal points of a social media strategy for an organization. 

What Platforms Should You Use?

Over a decade ago (yes, it’s been that long!), most businesses were only on Facebook. These days, active companies are finding success on every platform they engage on. While this will depend on the company, the social media platforms that have proven to be promising for recruiting are:

  • Facebook
  • Twitter
  • Instagram
  • TikTok
  • LinkedIn

While LinkedIn has been an obvious choice for employers, it’s continually changing and has much to offer. A business that wants to seize LinkedIn’s recruiting opportunities (and any other networks listed) must stay current and savvy. 

Recruiting Must Be Decisive

Like all of a business’s activity on social media, recruiting efforts must be strategic for the company. Marketing messages should stay on-brand, and recruiting efforts should also. This raises an essential question for hiring managers and those who post on social media: what type of candidates do you need to hire?

The social media sites like LinkedIn have gotten sophisticated in putting filters for candidates and searching for the right talent. It will be up to the recruiters to determine how narrow they want to search. 

A narrow search on social media helps find the most qualified or experienced skills to match a job description. However, you can loosen those filters depending on the position if the job has training opportunities.  

Add Social Media Recruiting to Your Efforts

As you continue to strategize your hiring efforts, be sure to add social media to your plan. It may be a way to freshen your search and help you find the best candidates for your open positions. 

Looking to Attract the Right Employees for Your Open Positions?

If you need help finding the right employees to build a strong team, contact Expert Staffing. Our dedicated team of recruiters is ready to help you find the perfect fit. 

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